Baby Carriage Packaging Recycles Into Bird House, Chair, and Lamp

July 7, 2012 by

When my kids were babies, they had more fun playing with the boxes than they did the gifts that came inside. Dutch stroller manufacturer, Joolz, may have had this idea in mind when they devised a second playful and useful life for their product packaging.

From Product Packaging to Fun Project
Every box–from the stroller itself to every accessory–becomes a fun project using the leftover cardboard packaging to make something practical like a chair, birdhouse, or a lamp. Easy to follow directions on the boxes make it simple to cut out and build any one of the projects.

Beyond Packaging
“At Joolz, we want our products to contribute to a positive, healthy and meaningful life, from pregnancy to the first day at school,” says creative director Emile Kuenen. “For our users and the communities they live in. Therefore, we seek and support innovative solutions that contribute to a sustainable world. One of the first things you think about is packaging. When you can give this a second life and prevent the cardboard from ending up in the bin, it’s one step in the right direction.”

Easy to Cut and Assemble
The box that holds the baby bed accessory, makes a birdhouse. Packaging for the cup holder can be turned into a picture frame. The cardboard from the seat fabric can be made into a lampshade. The box from the chassis makes a child’s chair.  After some cutting, the wrapping from the UV-sun hood converts into a mobile to hang over a crib or a cradle. Packaging from the Baby Bodyguard and the XL shopping bag can be transformed into a new gift box. The netting that holds the parasol, adapters, pump, rain cover and comfort screen can be used to hold pencils or other small things.

“At first, I saw the cardboard as a necessary evil to protect our products during carriage and storage,” continues Kuenen, “but now you can cut out all kinds of products and make them in to beautiful projects. I started to look at cardboard differently.”


  1. Rev. Charlotte Fairchild said:

    The light/lamp can be for a solar light!!! No worries about fire!

    There is a story that imagining the most beautiful lamp is much more difficult than the funkiesst, weirdest, or ugly lamp. Coming up with something odd like Dr. Seuss odd is much easier to do than coming up with “Tiffany Perfect.” Who knows, maybe that is how Tiffany came up with his beauty? He imagined the odd first.

    — July 8, 2012 @ 07:47

  2. Kathy HARTZELL said:

    Lands End did this one year with the cartons used to ship items at the holidays. The kids had a great time with the creative uses suggested. I grew up making doll houses and puppet theatres from boxes, covering them with scraps of wallpaper, making curtains from scraps of fabric, etc.

    I reuse checkbook boxes for drawer organizers, candy boxes, ditto, and if I want to go totally Martha, cover them in matching scraps of leftover fabric or the comics from the newspaper!

    — July 8, 2012 @ 22:31

  3. San Diego Plumber said:

    Nice!I’ve seen a lot of projects using plastics all over the web. I think this is one of the best projects I’ve seen using boxes. I really like the birdhouse. Did you make the artwork? What other projects do you have in mind?

    — July 14, 2012 @ 05:06

  4. Agen Bola said:

    Iâ??ve had a worm farm and found the fruit flies difficult. How do you deal with them here?

    — August 16, 2012 @ 23:21

  5. Jon@ The Garden Furniture Centre said:

    Great use of card materials and it looks relatively easy. Hey wait a minute – it doesn’t look that easy, but very good. Kids love this kind of play especially with the finished reult. A real sense of achievment. Airfix was my thing – anybody remember that?

    — August 21, 2012 @ 11:38

  6. Fun DIY Raised Bed Gardens From Interlocking Blocks - Urban Gardens Pingback said:

    […] alike, TogetherFarm Blocks don’t require any tools, measuring, or cutting. So, they are great for kids or the kids within us […]

    — October 29, 2013 @ 17:00

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