Belgian Outdoor Furniture Brand’s Pop-up Beach Hotel
July 21, 2013 by Robin Plaskoff Horton
It is 97° F (36° C) and humid in New York City as I write this. So when I heard from Royal Botania about their Tender2, 2-story pop-up hotel on the sandy shores of Knokke-Heist on the North Sea in Belgium, well, I transported myself there virtually.
The Belgian outdoor luxury furniture brand’s pop-up concept is something like an experiential showroom which comes to life in new and unique locations for periods ranging from 90 days to 6 months. It’s back for a second consecutive year, this time with with a new name. But the concept remains the same: a contemporary 84 sq. meter (about 275 sq. feet) hyper-luxurious suite with a 360-degree view and private terrace, in a prime location offering the highest level of comfort and amenities like Internet access, automated controls, and satellite television, gourmet cuisine, and even some cool sculptures on the sand.
Tender2 brings to the beach Royal Botania’s iconic Wave and Surf Hammocks, as well products like from other luxury brands including Smeg, Trespa, and Duravit, in whose Blue Moon tub guests can luxuriate from their en-suite bath while gazing out to the blue seas.
Those fortunate to make it there before it pops-down on September 15, can live the high life enjoying the Michelin-star cuisine, soaking in the hot tub, steaming in the sauna, or just lounging on the beach amid the contemporary art installations–all the while attended by a personal butler (who doubles as the chef.) Pass the champagne please.