Sow What? From a Designer’s Vantage Point: About Urban Gardens


Robin Plaskoff Horton
Founder, Creative Director, and Coolspotter

Welcome to Urban Gardens, where I share my love affair with urban style, design, and nature.

I was born in Tokyo, started kindergarten in Puerto Rico, grew up in Los Angeles beside the Pacific Ocean (no, I did not surf) and have lived for various periods of time in Berkeley, Paris, Boston, New York, and Connecticut. In my former life, I spent years in the corporate world as a creative director and art director, and as principal of a boutique creative consulting firm.

Back when green was just a color, I conceived of Urban Gardens as a print publication. After I presented the concept to a well-known creative director who’d launched a number of successful magazines, he asked, “who would want to read that?” Urban Gardens went into storage for a number of years, then in 2009, I resurrected it as a blog. Every product, trend, and story I uncover on Urban Gardens is filtered through my unique and experienced designer lens.

Urban Gardens is a lifestyle story told from the ground up. It’s about the whole circle: from planting a seed to cultivating a garden; to harvesting, cooking, and then serving it all up in style with family and friends in outdoor rooms and indoor gardens.

Join me as I scout the world for the latest and greatest design ideas and trends, visiting the global marketplace to uncover the creative and innovative wares of talented designers and makers everywhere. Travel with me to explore intriguing and visually captivating destinations, to see, taste, and experience multi-culturally, what the global creative universe is growing and serving up in their own particular style.

I’m really proud to share that Urban Gardens was one of only five blogs nominated (along with Epicurious and Mother Nature Network) in the Lifestyle category for a Webby Award–hailed by The New York Times as the “Internet’s highest honor.” And we’ve received some great validation from other writers: Mashable named Urban Gardens “One of Ten Must-Follow Home and Garden Twitter Accounts” and Better Homes and Gardens Magazine named us one of the top ten garden blogs for 2015. The Garden Writers Association awarded Urban Gardens both a Silver award for best electronic media design and a Gold award for best overall design across all media categories. I have been honored to be part of a select group of international bloggers and writers invited by Modenus to London in 2012 to cover The London Design Festival; to Venice and Milan in 2014 for Milan Design Week; and to Frankfurt for Ambiente 2015.

After a few years at this, I now co-facilitate The Blog Workshops and have been invited to speak and present about storytelling for social media at various gigs including The Mother Nature News Fair, Women at Woodstock, The Garden Writers Association Annual Symposium, The Garden Bloggers Conference, and the Entrepreneurial Womens Network.

And I’m for hire.


Press and Mentions


We’re Influencers in the Home and Garden and Green Living Sector.
Urban Gardens is considered an “influencer” within the home and garden sector. Mashable named Urban Gardens “one of the top 10 must-follow home and garden Twitter accounts” and Better Homes and Gardens Magazine named us one of the top ten gardening blogs for 2015.

Urban Gardens has a blog readership of over 50,000 very targeted and loyal readers interested in urban style, design, and nature and a highly engaged social media following of over 228,000. Our Facebook page has 169,000+ followers and has average post reaches of over 117,000 and a total average reach of 120,000. We recently had a post which generated just under 1,000,000 million views, over 7800 shares and 4700+ likes. The page is steadily growing, with an average of 800 new likes per week. Our Twitter following (47, 600+), Pinterest (8450+) and Instagram (3300+) are also very engaged and grow steadily each day.


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Have a project to submit? Want to write for us?
Contact Robin: robin (at) urbangardensweb (dot) com

Interested in becoming an Urban Gardens sponsor?
Urban Gardens offers strategic and creative opportunities for brand partnerships. We will work with you to develop sponsored posts which we promote via our very engaged social channels. All post remain indefinitely on the blog.
Contact us for details.

The freshest innovative and eco-friendly designs, trends, and ideas for urban gardens and stylish small places.

Visit Robin Horton @UrbanGardens's profile on Pinterest.